Say good-bye to ads for junk food and sugary drinks on school grounds.
The Agriculture Department is proposing new rules to ensure that marketing to students is brought into line with the health standards already in public schools.
That means a scoreboard at a high school or basketball game eventually wouldn't be allowed to advertise Coca-Cola. Same with the front of a vending machine. Cups, posters and menu boards that promote foods that don't meet federal standards would also be phased out.
Many soda companies have already started shifting their sales and advertising in schools from the sugary stuff to other products they produce. The Agriculture Department says the companies spend $149 million a year marketing to kids.
The announcement came at the White House as part of the events marking the fourth anniversary of first lady Michelle Obama's "Let's Move" program.